For this Fall season I came up with the concept that Back to School was all about pencil. Print, graphics, catalog, stores all rallied around the iconic pencil. This included adding in a few proprietary pencil products. This one I art directed and helped produce. We started with the brand’s iconic tin packaging but this time in a cylinder form. Keeping wit the brand’s vintage vibe the designer created a beautiful vintage pencil packaging design. Then we had to go back and forth with the factory to make sure they had the correct amount of colors and quality to make the product top notch.