I was the ACD for this project. The influence of the bottle design was to mimic vintage liquor decanters. The topper design was inspired by mid century modern wood stools to bring a modern vintage vibe to the entire piece. Since the company had never done fragrance before this was a learning experience on all accounts. We worked with a third party to produce the juice, bottle, and packaging.

Another learning was the naming of the fragrance. We went through several rounds to get past legal, because the fragrance was to be distributed in more than North America.

Design and additional art direction: Fossil Art dept.