I researched and concepted the holiday global lifestyle and product photography. The concept was all about going home for the holidays, the vintage transportation of trains, and all in all having a festive creative holiday to get there. In addition, I researched train stations in North and South America, did the location scouting, and was on the team that came up with the tagline copy. For this season my tagline was chosen as the tagline for the campaign that spanned packaging, international retail and wholesale print, web, and video.