This idea was for the men’s product team. The overall theme was a surfer vibe, but the team was looking for something more conversational.

The idea came to me as I was about to fall asleep one night. I thought it was hilarious and texted the designer that was working on the project. She thought it was funny but then when she hadn’t done anything on it for days I said I really want to see something around this. She finally got to it and what she created was even funnier than I could imagine. Two heads are better than one.

Here is the set of the 3 summer patches. Below are two executions for the tiger shark patch.