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Betsy Jones-Burgmeier

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For this Summer campaign the accessories and apparel really had a cohesive bohemian vibe, so Marfa,TX was the perfect backdrop. I created the photography concept for the domestic and international campaigns as well as had a heavy hand in researching and identifying the props. I photo art directed the international campaign which was focused on black and white only product and therefore chose to do black and white photography.

Domestic Campaign

Mood Board

Mood board for location, props, models, on set photography. The images from the international campaign were also used for inspiration for this shoot as well.

Mood board for location, props, models, on set photography. The images from the international campaign were also used for inspiration for this shoot as well.

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International Campaign

International Campaign - Mood Board

International Campaign Mood Board. There was a lot of sharing between the 2 mood boards, but we focused on the black and white photography solely for the international campaign.

International Campaign Mood Board. There was a lot of sharing between the 2 mood boards, but we focused on the black and white photography solely for the international campaign.

This is one of many images used for the campaign. The other images might be lost on a hard drive.

This is one of many images used for the campaign. The other images might be lost on a hard drive.

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