Two shoots, locations, and imagery came out of this creative. This first shoot was at Flora Grubb Gardens in San Francisco. It was more of a celebration of Spring and everything that blooms. The second was in L.A. on a rooftop of an apartment building. The idea was that the temperatures are rising and it's time to get out and socialize with your tribe. Together the whole season was called "Garden Party." I did the research, concept, and went to San Francisco and L.A to scout locations. I also found the main women's model in a magazine and then tracked her name down.